We partnered with JAWS, an e-commerce store, for its Google Ads strategy. The business’ goal was to improve their brand visibility and increase sales. We optimized their ad campaigns to improve their click-through rate (CTR) and conversion rate. Our strategy also made sure that their ads were reaching the right audience at the right time. Our efforts resulted in increased website traffic, higher ad engagement, and ultimately, a boost in sales for JAWS. We recorded 22,289 total online store sessions with a conversion rate of 1.05%. With our successful strategy, its total sales significantly increased to $24,845 with 282 orders. At Techtanic, our Google Ads strategies are devised to boost the success charts of e-commerce stores like JAWS.